I have always been a huge fan of interesting and funny commercials. I still remember several years ago when the "V-Dub" campaign came out from Volkswagen. I find these commercials very interesting as well as refreshing. The majority of the advertising dealing with the automobile industry is about how you can "pimp" your car and all the features you can add to it. It seems rather ridiculous at times all of the little things that people will do to cars, when in the end the car ends up looking closer to a toy instead of a means of transportation. Volkswagen's approach to keeping cars simple, clean, and organized, helps to build their reputation as such in a continually cluttered automobile industry. When "V-Dub's in the house," you can tell who they are, their cars speak for themselves, and their automobiles differentiate themselves from others in the automobile industry.
These commercials are able to appeal to all different age groups; using "hip" lingo to appeal to the younger generation, and "un-pimping the auto" to appeal to the older generation by having a simple car. Below are two of my favorite examples of their commercial campaign.
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