Monday, March 14, 2011

Cobalt and Calcium: a combined element

To the average person the words "cobalt and calcium" are recognized as simple elements from the periodic table of elements.  To fans of the music group, "Coheed and Cambria," the Cobalt and Calcium is the completely fan-based and run website for the music group.  In addition to the band's official website, Cobalt and Calcium have worked hand in hand with band leader Claudio Sanchez (recognized by his enormous hair below), to keep the story of The Amory Wars, correct and up to date.  Instead of merely making great music, all of the band's records make up an intricate tale of deception, intrigue, and how a group of individuals are trying to save the universe.  Cobalt and Calcium is an excellent medium through which the band is able to announce tour dates, upcoming events, and announce new record work for the fans.  It allows the fans to voice their opinions and to interact in a community of other similar fans of Coheed and Cambria's music.  The band's success can largely be traced back to the Cobalt and Calcium website, and even helped the group to go on and win the 2010 MTV March Music Madness competition.  This style of advertising has proven very effective, and has helped to launch the previously no-name group of "Shabutie" into the musical giants of "Coheed and Cambria" that they are now.

Below is the group's trophy from the Music Madness competition, with the group's logo painted on.

 
 
 

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